• Spring / Summer – beginning of February
• Fall / Winter – beginning of September
Below you will find a link to each product launch, which provides insight into the new designs and colours and a collection of all the articles which are available to purchase in our online shop.
The current desire to make an individual statement has been translated into key trends that reflect four aspects of self-discovery: Check Yourself seeks continuity and stability as heritage designs are re-issued and individualized for urban settings; Find Yourself sees off-grid living and back-to-nature styling becoming mainstream; Excess Yourself goes for Luxe Minimalism with exaggerated forms and look-at-me designs; and Dress Yourself makes grand, theatrical statements in everyday dressing.
Heritage gets a modern makeover with Swarovski’s exclusive Imperial Cut. Based on the famous Asscher Cut (an iconic diamond cut), it brings exceptional brilliance and a fine-jewelry finish to classic pieces. It also mixes well with other Fancy Stones in gem-inspired colors to make a contemporary statement. Ideal for giving a modern-vintage feel to engagement and college rings.
At last it’s possible to apply crystals to tricky fabrics that are incompatible with Hotfix. Synthetic Coldfix is Swarovski’s new glue developed specifically for this purpose, and available for Crystal Fabric and Crystal Fine Rocks. Needing minimal pressure and little or no heat, Coldfix makes it possible to quickly and easily embellish functional or delicate fabrics. This opens up myriad creative possibilities, including in-store customizing for apparel and accessories.
The latest additions to the Pearl Family bring new versatility to a popular category. With over fifty colors and effects, Crystal Pearl 2mm is suited to filigree designs, seed beading and intricate embroidery. Iridescent Tahitian Look Pearl, inspired by the rare saltwater pearls found in Tahiti, has an eye-catching yet natural look. New Cabochon Flat Backs Hotfix and Cabochon Pearl Flat Backs Hotfix give with their lustrous finish an alluring 3D luminosity to textiles.
Crystal LacquerPRO DeLite Effects offers five nature-inspired shades: Crystal Light Grey, Crystal Army Green, Crystal Ochre, Crystal Burgundy, Crystal Cappuccino. They are a beautiful reminder to enjoy Mother Earth’s bounty and live sustainably. Their subtly highlighted facets will give luxurious depth and opaque sparkle, and they mix and match brilliantly with Shimmer or Shiny LacquerPRO effects.
CLOSE YOUR EYES TIGHT. THE LASTING IMAGE OF YOUR MIND’S EYE IS LIKE A PHOTO NEGATIVE OF THE IDEA YOU CAN’T GET OUT OF YOUR HEAD. THIS IS THE STUFF OF IMAGINATION.
Numbed and bored by today’s technology driven world, we opt to refocus on the human element with its emotional, intellectual and spiritual demands. Craving connection, seeking authenticity and desiring the real, we travel the world — experiencing new cultures and exploring new regions in order to learn, grow and ultimately find happiness. Gap-year travels, adventure journeys, “snackable” holidays or luxury seafaring cruises confirm the new experience consumer for whom traveling is more than just going to a different place — it is about creating new meanings, and making the best of life.
This season we highlight new ways of fulfilment and satisfaction through travel experiences that transform us, bringing an element of joy to our lives.
WE ARE CURRENTLY WITNESSING A DIVISION IN SOCIETY —
A DISTINCT POLARIZATION — A WORLD OF LIGHT AND DARK, BLACK AND WHITE, RIGHT AND WRONG.
Influenced by our polarized views, we envision our lives accordingly. We either see the future as bright and cheerful, full or opportunity or as a challenge we would prefer to exchange with a more simple, bygone, time.
This season we highlight these polarized viewpoints, reflecting upon the fact that where there is light, there is shadow. Full of joyful creativity and eccentric celebration, or striving for stillness with a somber survival ethos, we seize the notion that the future is twofold.
Welcome to Fall/Winter 2018/19 — Light and Shadow.
Swarovski® Innovations Spring/Summer 2018.We dedicate our Spring/Summer 2018 seasons to this emerging sentiment – eradicating the boundaries between luxury and street, the natural and the digital, male and female, as well as exploring the transcendence between opposing belief systems. Welcome to an age of “New Perspectives”.
Swarovski® Innovations Fall/Winter 2017/18. The current Inspirations – “The Nature Of Us” – focus on the influence of sustainability and ethical behaviours on the crucial identity-defining activities of eating, working, traveling.