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Swarovski Crystal Elements

We get a few customers asking us.. what does Swarovski Elements mean?

Until September 2013, Swarovski's loose crystals and components were known by the brand name 'Swarovski Elements'. Swarovski made a decision to streamline marketing activities and re-align with the master brand 'Swarovski'.

As a result, since September 2013 Swarovski loose crystals and components are known as 'Swarovski Crystals' or 'Crystals from Swarovski'.

I hope this explains where the term comes from and why it is not used very often now. If you have any questions, please do not hesitate to contact us.

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