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Swarovski Crystal Elements

We get a few customers asking us.. what does Swarovski Elements mean?

Until September 2013, Swarovski's loose crystals and components were known by the brand name 'Swarovski Elements'. Swarovski made a decision to streamline marketing activities and re-align with the master brand 'Swarovski'.

As a result, since September 2013 Swarovski loose crystals and components are known as 'Swarovski Crystals' or 'Crystals from Swarovski'.

I hope this explains where the term comes from and why it is not used very often now. If you have any questions, please do not hesitate to contact us.


Swarovski Crystals Size Chart
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